Why Transparency Creates Bestsellers

One Week to Live
April 14, 2019
Author Spotlight with: Dr Matt Chalmers
August 22, 2019

We live in a reality society.

 

It began with reality TV and now we are saturated with reality on social media. Even big corporations have jumped into a reality based style of marketing. Just follow Wendy’s burgers on Twitter and you’ll see what I’m talking about.

 

Be you, if you truly want to be prosperous and joyful. But make sure you know who you are first and what your gifts are. What do you have to give the world?

Mine is wisdom.

 

My gift is the wisdom of what we need, and I know enough to know that I’m not going to be able to do it myself.

 

What’s your gift? Be transparent and NO ONE can stop you. No one can accuse you of anything, because you’re just you.  You remove their power, with your detachment.  No competitor, ex friend, or ex business partner can be an obstacle. Transparency wins.

 

What is transparency? I wrote a book for the #CEO of #Dial corporation once and I titled it, The Transparent Leader,  because that’s the kind of leader he was. He taught me to live my life as if it was always viewed online and front page news. Then, he said, you’ll never have to worry about the opinion of others.

 

I used to worry a lot about the opinions of others. I recall wants moving into a mansion in a beautiful neighborhood, being worried about keeping up with the Joneses or thinking they were better than me. I learned that everyone’s the same. People are people. Now I’m just me.

 

Working with the uber rich in business, and the homeless at the same time have taught me rich lessons that nothing else can replace.

With transparency, everyone wins. No one can persecute you if you are honest about your strengths and weaknesses. Don’t focus on anyone else. So, what about the deceivers?

 

Look, in business and life, and middle school, there always be liars. They will lie about you when they’re telling you they love you to your face.

 

You can’t control that!

 

Do not be discouraged by the success of others who you know are misleading.

Just be you. They’ll be discovered by transparency eventually. We see this in business all the time. In the publishing and speaking industry for instance, there are those who say they are bestselling authors, when it’s not true. Everyone wants to write a book. Everyone wants a bestseller.

 

What they don’t know is that ISBN numbers can be and are tracked!

 

If someone comes to me wanting to sell a book to a major publisher, the first thing a publisher does is ask me how many copies they sold of their first book. If it’s too low, I don’t even mention the first book in the proposal I pitch to the publisher.

 

It’s like this in every industry. Remember, we live in a reality society. People can search up your income, your tax records, your address on satellite. I once had a celebrity friend ask if he could stay at my writers cabin in Colorado but then when he searched up our address on satellite he realized I had purchased a fishing cabin on the river, and it was under 3000 square feet. (It’s beautiful. It’s what I want.) They went to someone’s mansion instead.  

 

It would be laughable if it weren’t so sad. 

In publishing, The speakers who claim they’ve had five or seven best sellers or even one, just have a blind spot. They don’t understand that there’s a program every professional uses – book scan, which shows the number of books sold. One speaker has sold 262 books and says he’s a #1 best-selling author. Why? Because everyone wants to write a book. And everyone wants to write a bestseller. So what about the deceivers?

In life and business, and leadership they exist. Some leaders are great. Some leaders are not. I’m taking time to write this to encourage you to let it go. The minute you’re done with this article don’t spend another moment on your competitors. Be a transparent leader.

 

Don’t be the beer company who did a commercial, dissing their competitor, and ended up getting sued. They pointed out something that was true about their competitor and away in which the competitor was deceiving consumers, and they got sued for it.

 

The kind of marketing never works. I don’t even drink beer and I didn’t like the commercial when I saw it. It seemed snarky.

Why point out what someone else is doing wrong when you can just focus on what you do right?

 

Transparent leadership works.

Look at Oprah, Nelson Mandela, Mike Tyson, Richard Branson or even Famous speakers, and bold leaders. They don’t focus on others. Be you.

 

Don’t focus on your competitors even if they are lying to your clients or consumers. You can point out the truth while you live the truth. Be the best. You may lose business or even a relationship or loved one, to a lesser human, or competitor but they just have to learn the hard way.

 

Deceivers are everywhere. This occurs in digital marketing, brick and mortar businesses and every industry. Don’t Focus on proving your competitors wrong. Focus on your own authenticity. This is how you create a bestseller! This is how you create a winning company!

 

When I was interviewed on an entrepreneur panel once, the entire panel of business leaders talked about how important your reputation online was. I said that it’s just not true. Your online reputation can be ruined by one bad review on yelp and it’s all subjective.

 

In fact, everyone who reads any hotel company review can see a large percent of negatives and a large percentage of positives. Often we discount the negative reviews, as people we would never like! If we want to go to that resort bad enough we weigh the feedback, ignore the negative and book the trip based on the positive.

 

Reputation doesn’t matter.

Legacy does.

 

I was the dissenting voice on that panel. I said: instead of creating social media content to hide all your negative reviews, focus on leaving a legacy you can be proud of. Be you. The good people will see what I see. You matter. You’re focused on changing lives. They’ll see you, and they’ll see the good in you. People are drawn to world changers like a magnet. Be one, and build a bestselling brand even if you never write a book.