The Book Cover
A book cover is 80% of a book sale, especially online. Which means that visually the cover needs to make sense.
Your book cover is like bait. When you’re fishing, the right bait matters, because fish are smart. A trout won’t touch the wrong lure even in murky water. Trout look for a specific type of thing to eat and can detect a fake.
A consumer audience is the same way.
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